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Karen Takel Quinn reviewed The Critical Path at http://www.san-andreas-sla.org/faultline/April04/bookreview.htm (link now not found)
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Market Leader (Winter 2003)
"The book is worth its price just for the seven core questions he poses."
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Strategy Magazine (2003 Issue 1) Strategic Planning Society
"They know your brand, but do they buy it? Lars Finskud introduces a new framework, the customer choice chain."
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Marketing Magazine (12 Oct 2005)
"10 Ideas for Academia worth the paper they are written on"
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