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Four reasons to be interested in Strategic Management Dynamics

Kim Warren, author of Strategic Management Dynamics

This new text book approaches strategic management from a fresh angle.

This solid, practical approach, developed by Kim Warren at London Business School, deals with issues at the leading edge of strategy. Valued by both students and potential recruiters this is a unique perspective, built through extensive professional experience in business and teaching.


View 10 minute introduction by Kim Warren
Video: introduction to strategy dynamics and comparison to a typical strategy course (10'20")
A solid and practical approach
Strategy Dynamics focuses exclusively on concepts, indicators and other factors that can be seen, defined and measured in the real world. This includes financial and other performance outcomes an organization is tracking each period, tangible resources that management seek to build, and real-world factors that impact on how those resources and the performance they influence develop over time.

As a result, the approach allows the decisions and choices that management actually make each period to be connected clearly and unambiguously to the place in the organization's system that they affect, and hence to its performance. It also makes possible control-diagrams that display how strategic management of that system is working - from management decisions through to performance outcomes.
More about Strategic Management Dynamics on this site More about the book



Academics: Click to request inspection copy from Wiley
Deals with issues at the leading edge of strategy



Valued by students and recruiters


Jim McDonnell, Partner, Price Waterhouse Coopers strategy group, at the book launch - click to play

Jim McDonnell, Partner, Price Waterhouse Coopers strategy group, at book launch (2'47")
Developed out of both industry and teaching experience.

Starting in marketing with the oil and petrochemicals industry, Kims' most substantial professional time was with Whitbread PLC as Retail Strategy Director - designing a corporate strategy that built a $3bn/year multi-operation business in restaurants, hotels and leisure retailing in under 10 years.

This experience proved invaluable when Kim moved to London Business School in 1990 to teach strategy in MBA and executive classes. He says "It was soon clear that the major approaches in the field, powerful as far as they went, did not address the fundamental challenge facing senior executives - designing and managing strategy continuously as performance and the competitive environment develop."

The last 10 years have been spent filling this gap - working to define and consolidate the strategy dynamics approach, working to prove it with organizations of all kinds and sizes, and training from MBA to senior executive and consultant - partner levels. "It's a fantastic feeling to have cracked a major management challenge with an approach that you know for certain just works - the most fun I've ever had in my professional life!"

Kim was awarded the 2005 Jay W. Forrester Prize for his first book "Competitive Strategy Dynamics". The prize is awarded for the best contribution to the field of system dynamics published in the preceding five years.