Beefeater Restaurants Microworld

Can you satisfy both investors' desire for profitable growth and customers' wish for quality meals and service – especially when a rival is after the same market? (Also available as 'White Label Restaurants')



Description
Users act as the executive management team of a business starting with 10 restaurants and work to grow the business and its profitability over 10 years. Decisions control customer experience, profitability, and business growth. 'Head Quarters' rewards success – or punishes failure! This engaging exercise can take just 2-3 hours, or be extended to a number of sessions.   More...

Key Learning points
Business performance over time (growth in sales and profits) depends on building the organization’s resources, which requires investor support.   More...

Features
Teams decide on pricing, marketing and various categories of spending, and request capital to grow the business. Reports, graphs and tables give extensive information on profitability, customer experience and financial targets. Includes six pre-set challenges – alternative scenarios - and the facility to create additional challenges for your courses. These provide progressive learning, as teams take on contrasting challenges, with varying competitive environments.   More...

Uses
Workshops and courses for General Management, Strategy, Systems Thinking and Service Management.   More...