LoFare Airlines

Can you develop new routes quickly in this intensively competitive industry, and make the pricing and marketing choices to win passengers? Can you provide enough aircraft for a reliable service, and still make money, while competing with other low-fare operators and full service airlines trying to hold onto their business?



Description
With LoFare Airlines teams taken on the challenge of creating a new business from nothing or else joining an existing business . Teams can either chase this opportunity when they are the only significant low-fare airline in the market, or if they really like a challenge,try to beat other aggressive competitors in the low fare sector.   More...

  

Features
Like all our microworlds, this game is a self-contained PC application, for use by individuals or small teams. It plays out business performance over a time-scale that is long enough to experience the complexity of strategy and decision-making. Teams control strategy by making a small number of key decisions, and can progress through the simulation at their own pace, trying alternatives and saving scenarios.

There are four pre-set challenges built in to this game, each of which includes a full range of data to help guide performance. These offer the opportunity for progressive learning, as teams take on simple scenarios first, followed by the tougher challenges of intense rivalry.

For teachers & trainers, an annotated slide set, suggested teaching schedules, teaching plan, instructions on using the simulation, background information and references. The game also makes an excellent addition to any of the popular case-studies on the low-fare airline industry, allowing participants to move on from mere class discussion to actually take on some of the strategy challenges this industry presents.   More...

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