mystrategy

Key questions in understanding business performance are:

• Why is our performance following its current path?
• Where is it going if we carry on as we are?
• How can we design a robust strategy to radically improve this performance into the future?

The strategy dynamics approach offers a practical, fact-based and rigorous approach for helping senior management to understand how their organisations function, interact with competitors and their marketplace, and deliver performance over time.

Key to strategy dynamics is the concept of the strategic resources of an organisation. Resources can be tangible factors such as customers and staff, and softer factors such as morale, quality, reputation and capabilities. The resources are the fuel for a firm's performance over time. Resources cannot be generated immediately but are accumulated and depleted as time passes.

mystrategy® is a tool that supports the strategy dynamics approach by providing the facility to easily draw up resource maps for an organisation, enter and show historical data and future projections, and the option to go on and develop quantitative simulations of the organisation from the resource map.

mystrategy® can be used as a facilitation tool to develop and communicate strategies with a management group, on a manager's desktop to support strategic thinking about a firm's resources and its performance over time, or as an analysis tool to develop simulations that allow what-if? Analysis of options.