Strategy Dynamics
21 November 2008
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Professional Services Microworld

This stand-alone simulation focuses on the special strategic challenges of a professional services organisation. In the process, participants gain valuable insight into important issues common to many business situations, such as:

  • driving growth in staff resources through several seniority levels, balancing recruitment, promotion and attrition,
  • matching growth in customers/clients to the firm’s capacity to serve them,
  • managing the growth of critical intangible resources, such as ‘knowledge’,
  • steering strategy when key drivers of performance include some intangible, invisible and hard-to-manage issues, such as reputation and morale.

Introduces and demonstrates important dynamic concepts by means of a PC based simulation, available with full teaching materials.

Recommended for use in - general management, strategy, systems thinking, service operations courses or workshops. Also used in legal MBA courses and workshops in professional service firms.

Demonstrates - how the power of the 'dynamic resource-system view' helps in understanding and managing growth and decay of strategic resources, and how resources combine together to determine long-term performance. Managed well, this strategic architecture can grow and thrive. Managed badly, it will lurch from crisis to crisis, and ultimately into failure.

Features – pre-set challenges are included with the game – or create your own challenges for your courses. The Professional Services Microworld allows you to tackle issues from several different starting situations, such as rapid growth, turn-round and maturity. You can choose to pursue a variety of performance goals, such as building the firm’s clients or staff, extending the firm’s knowledge-base, or growing the firm’s wealth to share with your colleagues.

This is a medium scale simulation, that may be supported by a popular Harvard case study on McKinsey & Co, but also usable with a variety of cases on professional service organisations.

For trainers and academics: A full teachers pack is available including user’s guide, management challenges and slide handouts. A fully annotated slide set is provided along with suggested teaching schedules, teaching plan, instructions on using the simulation, background information and references.

Click here for more specific information and suggested teaching schedules.

How much does it cost?
Academic site licences from GBP £8 per participant
Corporate site licences from GBP £30 per participant
Single user permanent versions available in our online shop
Click here for information about licensing
Request a quote for your class

  

Further links:
Specification sheet
Order a free demo
Order personal copy

  

Other Microworlds:
Mobile Phones
Brand Management
Beefeater Restaurants