Recommended for use in
Strategy Dynamics courses - the business
resource-system, interdependence between firm resources, managing functions in
harmony (sales and advertising).
Strategy courses or workshops - basics of resource-based view of
strategy (RBV) connecting resources and performance.
Systems thinking courses or workshops - resource-building and
feedback (reinforcing)
Marketing courses or workshops - basics of developing both
customers (through advertising) and channels (through sales force), working
with limited marketing budgets
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