Strategy Dynamics
21 November 2008
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Mobile Phone Subscribers Microworld

The Mobile Phone Subscribers Microworld is a simple stand-alone simulation that deals with word-of-mouth and customer churn issues, the growth in subscribers, and the challenge of creating the capacity required to sustain high levels of growth.

Introduces and demonstrates important dynamic concepts by means of a simple simulation and materials.
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Recommended for use in:

Strategy Dynamics courses - resource-building and attrition, with feedback

Strategy courses or workshops - basics of resource-based view of strategy (RBV) connecting resources and performance

Systems thinking courses or workshops - resource-building and feedback

Marketing courses or workshops - basics of customer-acquisition and retention, driven by marketing and limited by service capacity.

Site Licence materials include the user’s guide as well as instructor’s slides and slide notes.
Graduated exercises:

Introduce the concept and complexity of balancing even a single resource.
 
Tutorials and pre-set challenges are included with the game – you can also create your own challenges for your courses.
Click here for more specific information and suggested teaching schedules.

How much does it cost?
Academic site licences from GBP £5 per participant
Corporate site licences from GBP £20 per participant
Single user copies available in our online shop
Click here for information about licensing
Request a quote for your class
   Further links:

Specification sheet
Order a free demo
Order personal copy
   Other Microworlds:

Brand Management
Beefeater Restaurants
Professional Services firm