Strategic Management Dynamics - Chapter 6 - resource development.

This chapter explains how resources often develop through stages, at each of which they contribute differently to performance – disloyal customers vs. loyal, junior staff vs. experienced, and so on. Organizations are often able to manage resources before they become an active part of the business system, and may need to do so, for example to make potential customers aware or interested in their products. Resources sometimes continue to have an influence after leaving an organization’s system, e.g. former employees recommending others to join its staff. Especially widespread and powerful cases concern the efforts of firms to win awareness and choice of customers, to hire, develop and retain staff, and to develop and promote new products. The chapter provides frameworks for laying out and quantifying where in their development process customers, staff, products, equipment and other resources lie. It also shows how to quantify the impact of the various factors affecting resource-development, including how managerial choices affect their movement, so that changes over time in performance can be assessed.

This chapter includes connections to the following frameworks and concepts: staff hierarchies, R&D pipelines, the 'AIDA' framework and other models of customer development, sales pipeline, 'PEST' analysis of political, economic, social and technological factors, the experience-curve of cost reduction and dynamics of industry innovation.

Other resources and links

Software

Download the mystrategy reader for use in the worksheets and exercises here

Books

Liker, J.K. (2004) The Toyota Way: 14 Management Principles from the World’s Greatest Manufacturer, McGraw-Hill, New York.
     

Kotler, P. and Keller, K. (2006) Marketing Management (12th edn), Prentice Hall, Upper Saddle River
     

Rogers, E. (2003) The Diffusion of Innovations (5th edn),Simon & Schuster International; 5Rev Ed edition.
     

Moore, G. (1999) Crossing the Chasm, Harper Business, New York