Strategic Management Dynamics - support materials

Kim Warren has created a valuable teaching resource, which can be used as a core textbook to bring strategy to life. The book is supported by a rich variety of simulation-based learning materials that are essential if strategy principles are to be experienced, rather than just discussed.

For those who have already learned about strategy, this book provides an important update and extension of their knowledge.

To help understand strategy dynamics principles, most chapters of the book include simulation models linked to specific examples and figures.

Extensive use is made of the mystrategytm software and you are advised to view the following unless you are already familiar with it:

• PDF "How to use the Models" - an introduction to using the mystrategy models - Click to open, right click and select "Save Target As" to download.
  
• Video tutorial - Using mystrategy for the exercises - speakers or headphones needed. Duration 17 Minutes.

To complete the exercise yourself you will also need

• A copy of the mystrategy software - download free Reader here Licences for mystrategy are available from our online shop.
• mystrategy model file "Customer flows and sales.msf"- we suggest you create a folder called SMD-Warren in My Documents for the purpose of storing the files we provide.