Strategy tools, courses & learning materials for individuals, universities and business
You are not logged in

Brand Management

Key Learning points

Business performance over time (sales and earnings) depends on the resources we have.

Resources are won and lost over time (customers = sum of all customers ever won, minus all ever lost).

Growth depends on existing resource levels (stores are won faster if we have more consumers).

… and …

New business growth depends on minimum levels of initial support.

There is a limit to the performance that can be extracted from a certain set of resources.
Screenshot 1
"Just Right" challenge

Screenshot 2
"Greedy" challenge