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see and build a living business model for a tough competition case in pharmaceuticals
These materials may be used for training or teaching others.
These resources give a very quick experience of what "AgileSD" is (an agile approach to building Living Business Models fast and reliably), using a real-world case of an aggressive competitive threat to a product in a pharmaceuticals market.
They consist of a YouTube playlist, (4 videos), explaining a pharmaceuticals competition case, the AgileSD principles and a demo of the simple case models. The slide decks are shown below, with download links.
Learn more about Living Business Models (what they are, and why we need them). Take the free sample course on how to build a working model.
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