Strategy tools, courses & learning materials for individuals, universities and business
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About Strategy Dynamics Ltd

Strategy Dynamics Ltd was founded in 1996 and is based near London, UK.

In 2005 the Strategy Dynamics approach was recognised as an important contribution to Strategy and System Dynamics through the award of the Jay W Forrester Prize to Kim Warren, for his first book, Competitive Strategy Dynamics.

Our purpose has always been to help organisations radically improve performance through the use of a practical, reliable method for developing and implementing strategy - whether for the whole operation, or for any part of it, and whether they need a continuing plan or a solution to a one-time issue. The Strategy Dynamics method can do that because it captures exactly how an enterprise works as an integrated, working system and how that system sustains itself and delivers performance. And because it is built on rock-solid underlying principles, it works for any kind of organisation - large or small, whether in the corporate, government, or voluntary sectors, and at any stage in its life (even before it gets started!)

We provide online courses, course materials and simulations, training and strategy services to individuals and to commercial, academic and not-for-profit organisations.

Our in-depth courses, delivered on-line, include many templates and models that are directly and immediately usable by others. We also supply these materials - and the courses themselves - to other teachers and trainers. The method and the teaching are all supported by a powerful, easy-to-use software to apply the method and reference books on how it works. We also offer tailored training and advisory services based on the method to commercial, academic and not-for-profit organizations.

We develop and supply all our own products, so we can offer fast, personal assistance and if required adapt what we provide to clients' needs.

Our People

Kim Warren - Director

Kim has been involved in business strategy all his working life and has been teaching strategy for over 20 years. He is adamant that all sorts or organisations can benefit from better strategies and that being able to see the structure of a problem is a good start in generating better solutions.

Kim has taught strategy at London Business School and at other places worldwide since 1990, is author of "Competitive Strategy Dynamics" and "Strategic Management Dynamics" and since 1996 he has, with Christina Spencer, been part of Strategy Dynamics Ltd.

When not advising, teaching ot writing he can usually be found tending his garden or indoor plants and has a fine set of orchids.

Read more about Kim here

Christina Spencer - Director

Christina has run Strategy Dynamics Ltd since 1996. She started out as a computer operator at the University of Kent at Canterbury in 1978. She subsequently gained a degree in Sociology at Warwick University and then trained and worked as as an accountant before getting involved in the programming of our Microworlds. She is involved in all aspects of the business from developing and maintaining the Strategy Dynamics website as well as - our online games platform. She also assists customers and deals with the administration and accounts.

When not at her desk can generall be found to be doing something with wool - spinning, dyeing, weaving and felting... but she is not, she is quick to add, good at knitting.

Ian Lane - technology mentor

Ian acts as an informal advisor and guide for our programming development for the Strategy Dynamics website and Microworlds for more than 20 years and has been highly instrumental in the development of our online games platform. He has patiently taught Christina a lot of what she knows about programming so has been fundamental to the quality of our products.

Our customers

Customers for our business simulation games (microworlds) include universities and business schools worldwide – here is a sample:

  • In the UK: London Business School, Strathclyde University, Warwick University, Open University, City University, Imperial College London, Coventry Business School, Judge Institute of Management, Heriot-Watt University, Nottingham Law School, Middlesex University, Manchester Metropolitan University, Ashcroft Int Business School, Regents Business School, University of Westminster

  • In Europe: Lund University, ESC Toulouse Business School, ESSEC Management Education, FHS St.Gallen, Glion Institut of Higher Education, Tilburg University, Radboud University Nijmegen, Hochschule fur Bankwirtschaft, Hotelfachschule Hamburg, IBR Institute, GmbH, IESEG School of Management, Isla-Instituto Superior De Leiria, Lda, St. Gallen University, Technical University of Denmark, Universidad de Valladolid, Universita Bocconi, Universita Commerciale 'Luigi, Universitat Augsburg, Universit├Ąt Oldenburg IBIT, University of Athens

  • In North America: MIT, Cornell University, West Point, Darden, Virginia Tech, Duquesne University, Alaska Pacific University, CSU Sacramento, CSU Chico, Instituto Technologico y de Estudios Superiores, Alliance University College, Ambrose University College, Belmont University, Brandeis University, Michigan Technological University, St Joseph's College, St Michael's College, Texas A&M University, Universidad Autonoma de Yucatan, Universidad La Salle Cuernavaca, Worcester Polytechnic

  • In South America: Universidad Argentina de la Empresa, Universidad De San Andres, Universidad ICESI, Univerisidad de Talca

  • Other locations: Australian Graduate School of Management, Indian Institute of Management Calcutta, Hong Kong Polytechnic University, Indian School of Business, Indian Institute of Management Kozhikode, International Graduate School, La Trobe University, Melbourne Business School, UCT Graduate School of Business, Universitas Bina Nusantra

We have done strategy training and consulting and bespoke work for top companies and other organisations including:

  • Aegon Insurance, Amex Card Services, Barclays Bank, BT, Cabinet Office (UK Government), CHEP Pallets (, CSC, Department for International Development ("DFID" - UK Government), EDS, IMS Health, Kleinwort Capital Limited, Microsoft, Price Waterhouse Coopers, Roche Pharmaceuticals, Visa Management Ltd, WIN Strategic (Myanmar)

Our products - Microworlds

Microworlds from Strategy Dynamics are successfully used in in-house and executive education training events in general management, system dynamics and strategy.

Designed to be used in small groups these simulations create a risk free learning environment and foster team building. Whether your group is of 5 people or 50 we can provide flexible and affordable licences for your event and licences for repeat events can be organised by email minimising administrative effort.

Our simulations are popular with participants, so long as adequate forethought is given - a feature that reflects well on the instructor!

Our simulations are now online at

We help you deliver a successful course by providing...

  • Comprehensive teaching packs that enable you to incorporate our Microworlds rapidly into your training repertoire.
  • A range of simulations designed to communicate specific learning points. Have a look at the selection of Microworlds available to find the one most relevant for your needs.

Related products - Simulation software

The "mystrategy" simulation software package was developed to complement the Strategy Dynamics approach in 2002. This was superceded by "Sysdea" an online system dynamics software built on the same principles: ease of use and clear structure. After rebranding as "Silico" it has subesequently been taken on by PathFwd Inc in 2024 ( and will be futher developed. Access the app here:

We use Silico as an integral part of our courses.