Strategy tools, courses & learning materials for individuals, universities and business
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What is Strategy Dynamics?
Who should use it?
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Online Simulations are
now on SDGamesonline.com
Football League Challenge
Strategic Management Dynamics
Strategy Dynamics Essentials
Competitive Strategy Dynamics
Dynamic Business Modeling - Getting Started
Dynamic Business Modeling - full course
Strategy Dynamics Frameworks course
Strategy Dynamics in Action
Low fare Airlines case study
In-house custom training
Strategy health check
Help with strategy challenges
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Agile SD mini-course
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The Football League Challenge
The game takes 2-3 hours, depending on the extent of the opening discussion, the number of seasons over which it is run, and the detail of the debrief. It is possible to run it with a single instructor for any group size of 20 to 60 people, but it helps to have an assistant for groups of more than 35.
Running the game requires a PC running Excel 2007 or later, with macros enabled, linked to a data projector and reasonably fast printer [black-white is fine].
Setting up the game:
Divide the class into 10-12 teams, each of 2-5 players, each being a well-known football club.
Explain the performance report each team will receive after each season.
Outline the 'architecture' of how each club works and performs, and distribute a print-out to each team.
How the game works:
Teams run famous football clubs in a world league over a few seasons [team names can be changed]
Before each season, they make just two decisions – how many players to buy and sell
… which changes the squad’s size, age, and cohesion
… which changes its performance
A team may go up or down the league by the end of that season, depending on how this performance changes relative to other teams
… changing the team’s morale, fans won and lost, and affects revenues, costs, the value of players, and cash reserves
To win the challenge requires a sustained high position in the league and a high level of cash
5 minute overview )
Class video: 10 mins - summary
Long class video: 51 mins